Research: Women for an Advisory Committee for study on gender-specific effects of nutrient content claims on alcohol containers - apply til Aug 18, 2022

[A Former User]

CIHR-funded grant examining the gender-specific effects of nutrient content claims on alcohol containers.

Alcohol use and harms are increasing at a greater rate among women than men in Canada. Market research shows the alcohol industry is featuring nutrient content claims (e.g.,90 calories) on the front of select alcoholic beverage containers as a promotional strategy targeting specific subpopulations, such as women who may be more responsive to this health-oriented product positioning. Current Canadian regulations prohibit product label statements that are misleading or create an erroneous impression. The use of nutrient content claims to promote the nutritional attributes of select beverages may mislead consumers to believe products with the claims are "healthier" than similar products without the claims and consume more. Health warning labels are recommended as a policy tool for communicating health risks to consumers and countering advertising cues. Alcohol containers are not mandated to display a health warning label in Canada. We are exploring ways to recruit 5 women in Canada ages 25-64 to participate on an Advisory Committee to inform a study testing the gender-specific effects of alcohol nutrient content claims and a health warning label on product perceptions and drinking intentions.

Dates: Aug 9, 2022 to Mar 31, 2023
5 hr commitment

Contact: Erin Hobin, erin.hobin@oahpp.caPublic Health Ontario